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SEO and AI search content system

This system turns keyword and AI-answer research into a content strategy, page briefs, published pages, and a way to capture the leads that come in from Google and AI assistants. I build it with the tools you already use and give your team a Claude skill to run it.

Scroll to run. Every crate is one task automated.

How the lead enters

The lead comes in from search: Google results and AI answers.

  1. Search or AI answer
  2. Your page
  3. Tracked form
  4. CRM
  5. Report

How it works

The 8 steps of the seo and ai search content system.

These follow the same 8 steps I use for every build. A person approves the output before anything goes live.

  1. 01

    Research

    Pull keywords, the questions people ask, competitor gaps, and the sources AI answers already cite, from your SEO tools and Search Console.

  2. 02

    Score every topic

    Rank each topic on three scores: SEO (can it rank in Google), AEO (can it become the direct answer), and GEO (can AI assistants cite it).

  3. 03

    Content strategy plan

    Group topics into clusters with one main page and supporting pages, set the order, and build the publishing calendar.

  4. 04

    Technical maintenance plan

    Site speed, crawl access, sitemap, robots.txt, llms.txt, schema, broken links, and internal links, with a monthly check.

  5. 05

    Content briefs

    One brief per page: search intent, title, headings, questions to answer, sources, internal links, and the call to action.

  6. 06

    Write, review, publish

    AI drafts from each brief. A person edits and approves every page before it goes live.

  7. 07

    Lead capture

    Forms and offers on the pages that get traffic, tracked in Google Tag Manager, with every lead sent to your CRM.

  8. 08

    Analyze and report

    Rankings, AI citations, traffic, and leads from Search Console and Analytics, in one monthly report.

Case studies

See it in a real build.

Tools and data

What it connects to.

I use the tools you already pay for. These are common examples.

AhrefsUbersuggestSemrushGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerClaude with MCP connectionsWebflow, WordPress, or Shopify

What you get

The outputs.

The whole system as a Claude skill

Your team gets the system written as a Claude skill: the steps, rules, templates, and checklists. They type a request in Claude, and it follows the same steps every time.

Ways to work together

Consulting or the full build.

Consulting

I map the system for your business and hand over the plan and the Claude skill. Your team builds it. Consulting starts at USD 50 an hour.

Full build

I set up, connect, and test every part in your accounts, then hand it over with a guide. Builds start at USD 1,500.

Questions

Common questions.

What is the difference between SEO, AEO, and GEO?

SEO helps a page rank in Google results. AEO (answer engine optimization) helps a page become the direct answer to a question. GEO (generative engine optimization) helps AI assistants like ChatGPT and Gemini read and cite a page correctly. One well-built page can do all three.

Which SEO tools do I need?

You can start with Google Search Console and one paid tool like Ahrefs, Semrush, or Ubersuggest. I use the tools you already pay for and connect them to Claude.

What is an MCP connection?

MCP is a standard way to connect Claude to another tool, so Claude can read live data from your SEO tools and Google accounts instead of copied numbers.

How soon will I see results?

Search moves slowly. New pages usually take months to rank, and nobody can promise a ranking or an AI mention. The report shows what is changing each month.

Can my team run it without you?

Yes. The system comes as a Claude skill with the steps, rules, and templates, so your team types a request and Claude follows the same steps every time.

More systems

Other ways leads come in.

Request a quote

Request a quote.

Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Builds start at USD 1,500. Consulting starts at USD 50 an hour.

Workflows, automations, and code I build for clients are their company property, so I don't share them.

Quest log0 / 8 steps
03 Where does the data live?
04 What should start each run?
05 Which tools does your team use?
06 Any AI engine or platform you prefer?
Goes straight to Hazel. You get a reply by email.

Contact

Prefer email or LinkedIn?

Email me or send me a message on LinkedIn. I reply to every message.