AI automation consultant

Hazel Pancustom AI tools your business owns

I build AI automation for businesses: agents, workflows, and dashboards made for how your team works. You own the tools. No new software to rent.

Remote and hybrid workUS · Australia · Philippines
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Hazel Pan in a cream bucket hat and jacket, sitting on a bench by a stone wall above a seaside town

Scroll to run. Every crate is one task automated.

How I build

The same 8 steps for every build. The tools change for each client.

I start with the problem, not the tool. Once the job is clear, I pick the tools your team already uses and the AI engine that fits the task. Nothing goes live until a person approves it.

Plan

01

Define the problem

Which task costs your team the most time or money, and what "done" looks like.

02

Scope it

The smallest build that fixes it, sized to your budget, with a clear finish line.

03

Map the data

Where the data lives, what goes in, and what should come out.

04

Set the trigger

What starts each run: an email, a form, a schedule, or a button.

Build and ship

05

Choose the tools

Your own stack first: HubSpot, Zoho, GoHighLevel, Google Workspace, ClickUp, and more.

06

Choose the engine

The AI model or platform that fits the job: Claude, Codex, Gemini, n8n, Zapier, Apps Script, or custom code.

07

Build, test, approve

Tested on real data. A person checks the output before anything sends or publishes.

08

Ship & report

It goes live on your accounts, with a short guide and a report on time saved.

Settings in files, not buried in codePasswords and keys kept out of the codeHuman approval before anything publishesLive data pulled from the source
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

AI automation services

Six kinds of custom AI tools.

AI agents for business

Single-purpose agents behind one controller, with a person approving the output.

Workflow automation

Trigger-based workflows that turn 8 to 11 hour tasks into short, repeatable runs.

AI connected to your tools

Claude linked to your analytics, Search Console, project tracker, and website.

Dashboards

One view of deadlines, output, and productivity, so nobody has to chase status.

Sales & outreach automation

Outreach engines, prospecting agents, CRM pipelines, and lead routing.

Growth systems

Landing pages, lead-gen funnels, CRM migrations, and paid-social setups.

How an engagement works
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

Current work

Where my systems run today.

Some of my best work is under NDA, so I keep client details private. Numbers below come from work I can share.

Dec 2025 – now
Freelance · Remote

Icons of Real Estate

SEO Content Lead & AI Automations, Agents Builder

  • Own content and SEO operations end to end for a real-estate podcast network.
  • Built and lead a team: an editor, designers, a newsletter writer, a content manager, and writers.
  • Google Apps Script automations create article orders from "client live" emails. Scheduled AI jobs assign work 4 times a day.
  • Custom connections link Claude to Search Console, Analytics, and Ahrefs for automated client reports.
  • Meta lead-gen ads, a re-engagement funnel, and the move from MailerLite to GoHighLevel.
8–11 hrs → ~15 minrecurring operations, now a repeatable run
25–30+SEO briefs per week

Mar 2026 – now
Freelance · Remote

Performance Golf

AI Systems & Marketing-Ops Builder

NDA · systems, code, and metrics not shared
  • Marketing-ops engines used daily across production, data, analytics, marketing, and ops.
  • An AI static-ad generator, so the team makes its own ad creative instead of paying an outside agency.
  • A Reels and organic-content engine that finds new ideas, sends them to the project tracker, and calls winners.
  • ClickUp automations, custom tool connections, and safe handling of passwords and keys.
60–70%working build, then handed to the team to finish

Mar 2021 – now
Contract · Australia

Resicert Property Inspections

Copywriter & growth strategy, AU + NZ

  • Direct-response copy for ads, video scripts, landing pages, email sequences, and ebooks.
  • Content plan for a social system across Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • An AI search visibility plan for ChatGPT and Google AI Overviews, plus a 360-page service and location SEO plan.
  • Building the Resicert Growth Engine, an AI system for the franchise: agents for SEO landing pages and Google Business posts for each franchisee.
~15% → 30%+average email open rate after subject-line testing
16,000+leads in the email database
$360k–$480kfranchise sales that email-sourced leads contributed to

2019 – now
Founder

Content Brewery

Content production studio

  • Branding, growth, and multimedia content production for brands.
  • Design, web development, and Shopify e-commerce, run with my partner.
  • The studio runs on the same AI operations I build for clients.
Visit Content Brewery
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

Career

From editor to builder.

I started editing live financial transcripts at Standard & Poor's. Then SaaS content, then growth, then the systems behind it.

2023 – 2024

Co-Founder, The Scale SocialLinkedIn ghostwriting agency for founders, Singapore

2023 – 2024

Senior Copywriter, The ScalelabCold email and LinkedIn outreach for agency clients

2020 – 2024

Growth Marketer, copywriting agencyCopy for business owners outsourcing to the Philippines

2021 – 2023

Content Marketing Manager, Togal.AIRelaunched the site on Webflow; content put the company on page 1 for industry keywords

2022

Marketing Manager, 10X VenturesLed launches of multiple SaaS products and a cold DM demo campaign

2021 – now

Full Funnel Copywriter, Invizbiz / FranIQbizFranchise sales funnels; open rates doubled from ~15% to 30%+

2019 – 2021

Senior Copywriter, ShortlistArticles, case studies, ads, and web pages

2019 – 2021

Copywriter, The EntourageCopy behind sold-out events and over 7-figure sales

2016 – 2019

Content Marketing Manager, NinjaOutreachAll site and app content; the site relaunch was featured in a published case study for a 700% rise in website conversions

2016 – 2017

Research Editor, SlatorZurich; researched, interviewed, and drafted industry stories

2011 – 2016

Financial Information Editor, Standard & Poor's (S&P Capital IQ)Live-edited earnings call transcripts; Quick Brown Fox Award for fastest turnaround

2009 – 2011

Publishing, tutoring, and SEO writingProofreading, teaching English, and SEO writing as a working student

Tool and platform agnostic

I build with the tools you already pay for. If a better tool fits the job, I'll say so and explain why.

Claude CodeCodexGeminiCursorGrokbotHermesCustom MCPsAI agentsZapiern8nGoogle Apps ScriptPythonTypeScriptHubSpotZohoGoHighLevelOntraportClickUpWindsor.aiMeta AdsGoogle AdsGA4Search ConsoleAhrefsCloudflareGitHub
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

What people say

"They were able to set up the whole content system that worked in the background of us doing anything... I can't recommend her enough to anybody who wants to get a really good system working in the background of them doing anything else."

Youssef El Kaddioui · CEO, The Scale Lab · Client review on LinkedIn, Apr 2024

"To me, what makes her unique is her reliance on research, data, and numbers to govern her every marketing decision."

Alycka Sky · Content and Project Manager, Hazel's junior copywriter · LinkedIn recommendation, Aug 2021

"She is looking always to master new techniques and she is driven by the results. She does not need hand-holding to produce."

Basilis Kanonidis · AI-native product leader, same team · LinkedIn recommendation, Jun 2021

"No matter how difficult the job is, she finishes it at a surprisingly great turnaround time."

Melody Gulmatico · Strategic Program Manager, same team · LinkedIn recommendation, Mar 2016

"Hazel is adept at capturing a company's voice."

Dave Schneider · SaaS and agency founder, NinjaOutreach · Testimonial on contentbrewery.co

"If you need someone who truly loves what she's doing and can be relied upon to deliver results..."

Maricel Rivera · Managing Editor, ClearVoice · Testimonial on contentbrewery.co
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

Education

  • Master's Degree, PsychologyMapúa University · 2025 – 2026
  • BA, Arts, Entertainment, and Media ManagementUniversity of the Philippines · 2006 – 2010

Certifications

  • Google Analytics Individual QualificationGoogle · valid to Dec 2026
  • Paid Traffic MasteryDigitalMarketer · 2024
  • Direct-Response Copywriting · Content MarketingDigitalMarketer · 2020

Published in

  • How to Create High-Quality Blog GraphicsSearch Engine People · 2016
  • Micromanagement vs. Shared LeadershipAlley Watch · 2015
  • What Less Than $60 Can Do For Your StartupKiller Startups · 2014
Request a quote

Send me the problem slowing your team down. I'll create a plan for how to fix it.

Request a quote

Request a quote.

Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Projects start at USD 1,500.

Workflows, automations, and code I build for clients are their company property, so I don't share them.

03 Where does the data live?
04 What should start each run?
05 Which tools does your team use?
06 Any AI engine or platform you prefer?
Goes straight to Hazel. You get a reply by email.

Contact

Prefer email or LinkedIn?

Email me or send me a message on LinkedIn. I reply to every message.

hello@hazelpan.com
Message me on LinkedIn