Revenue strategy + AI automation

Hazel Panturn more traffic, leads, and team effort into sales

Revenue leaks when campaigns, content, sales calls, follow-up, reporting, and internal tools do not work together. I connect the path from first click to sale, then build the strategy, execution, and AI systems needed to fix the gaps.

Remote and hybrid workUS · EU · UK · Asia · APAC
Hazel Pan in a cream bucket hat and jacket, sitting on a bench by a stone wall above a seaside town

Scroll to run. Every crate is one task automated.

Where is revenue getting stuck?

You may already have the pieces. The problem is often between them.

The work starts with the business outcome: more qualified leads, better conversion, faster execution, clearer reporting, or a sales process that works from end to end.

Not enough qualified leads

The offer, audience, campaign, and message need to work together to attract people who can buy.

Leads are not becoming sales

Landing pages, emails, demos, follow-up, and sales conversations need one clear conversion path.

Repeat work slows the team

Manual research, content production, lead routing, reporting, and follow-up take time away from revenue work.

Nobody can see what works

Campaign, website, CRM, sales, and revenue data need to connect before the team can make reliable decisions.

Existing assets sit unused

Content, email lists, offers, ad data, websites, and sales knowledge may hold opportunities that have not been turned into revenue.

The funnel is disconnected

Channels and tools create activity, but no one owns how a person moves from first touch to customer.

Three ways to work together

Fix one layer, or connect the whole path.

One connected path

Fix the gap, then build the system around it.

The tools come after the problem is clear. Performance marketing, content, outreach, sales, reporting, and AI automation each have a job in moving the buyer forward.

  1. Offer and audience
  2. Content, outreach, or ads
  3. Lead capture
  4. Demo and follow-up
  5. Sale
  6. Revenue report

Revenue strategy

The offer, audience, channels, funnel, and sales targets tied together.

Performance marketing

Lead-generation and conversion ads, plus multi-platform email and DM outreach.

Conversion content

Websites, landing pages, lead magnets, emails, ads, and sales content.

Sales conversion

Consultative calls, demos, closing, follow-up, and client relationships.

Data and reporting

Performance, content, CRM, and sales data turned into clear decisions.

AI systems

Agents, workflows, dashboards, and internal tools that make execution faster.

Supported results

Proof from solving problems across the path.

These figures come from work I can share. They are past results, not guarantees.

8–11 hrs → ~15 min

Recurring operations turned into a repeatable run.

~15% → 30%+

Average email open rate after subject-line and angle testing.

$360k–$480k

Franchise sales that email-sourced leads contributed to.

700%

Rise in website conversions reported in a published case study of a site relaunch.

7-figure+

Sales supported by conversion copy, alongside sold-out events.

25–30+

SEO briefs produced per week through a repeatable content system.

Across strategy, sales, and systems

The work covers the full buyer and delivery journey.

Outreach, ads, websites, content, data, calls, reporting, events, client relationships, and the AI systems behind the work.

The Scale Lab + 10X Ventures

Launched multi-platform DM and email outreach to book demos, closed clients on calls, and managed client relationships.

Icons + Resicert

Consulted clients, presented results, ran sales demos, rebuilt websites, analysed data, and ran lead-generation and conversion campaigns.

Invizbiz + Copywriting Dojo

Launched and hosted live events, challenges, and workshops, supported by funnels, content, email, and performance campaigns.

Tool and platform agnostic. I learn client tools quickly and work in HubSpot, Zoho, GoHighLevel, Ontraport, ClickUp, Zapier, n8n, Google Apps Script, Claude Code, Codex, Gemini, Cursor, ad platforms, analytics, and custom AI agents.

Direct access to the data

Good decisions require the full picture.

I need direct access to the accounts and data relevant to the agreed work, including performance, website, CRM, sales, and reporting sources. No gatekeeping or waiting for filtered exports. Direct access keeps the work focused on decisions, execution, conversions, and accurate reporting. Passwords and keys remain secure and outside the code.

Request a quote

Request a quote.

Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Builds start at USD 1,500. Consulting starts at USD 50 an hour.

Workflows, automations, and code I build for clients are their company property, so I don't share them.

Quest log0 / 8 steps
03 Where does the data live?
04 What should start each run?
05 Which tools does your team use?
06 Any AI engine or platform you prefer?
Goes straight to Hazel. You get a reply by email.

Contact

Prefer email or LinkedIn?

Email me or send me a message on LinkedIn. I reply to every message.