Home · Revenue and conversion strategy

Find where revenue leaks and where new revenue can come from.

As a sales funnel consultant, I audit the path from first click to sale, diagnose what is stopping conversion, and find untapped ways to earn from the assets the business already has.

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Leaks and opportunities

Look for what is being lost and what has not been used yet.

A useful audit does not stop at broken steps. It also looks for demand, content, audience data, customer knowledge, and sales assets that can be repackaged or connected into a new revenue path.

  1. Traffic and audience
  2. Offer and message
  3. Lead capture
  4. Nurture and demo
  5. Sale
  6. Repeat or referral

Offer and conversion leaks

Where the offer, price, promise, proof, or next step makes a buyer hesitate or leave.

Acquisition gaps

Channels, audiences, campaigns, and messages that bring activity without enough qualified opportunities.

Data blind spots

Missing links between performance marketing, website behaviour, CRM activity, calls, sales, and revenue.

Unused content

Articles, videos, workshops, reports, and customer knowledge that can become lead magnets, nurture, sales support, or campaigns.

Untapped databases

Email lists, old leads, past customers, and CRM segments that may support re-engagement, upsell, referral, or new offers.

Sales-process opportunities

Demo, follow-up, handoff, objection, closing, and client-management steps that can be clarified, measured, or improved.

Existing assets first

Before buying more traffic, use what the business already paid to create.

Content

Turn existing expertise into search pages, lead magnets, nurture, sales materials, event funnels, and campaign angles.

Ads and campaign data

Find the audiences, messages, offers, and placements that deserve another test or a better conversion path.

Email and CRM databases

Segment people by source, interest, stage, and history, then build useful re-engagement and follow-up.

Offers and sales knowledge

Use the questions, objections, demos, and closing experience the team already has to improve the funnel.

From evidence to priorities

A practical plan tied to revenue decisions.

  1. Step 1

    Map

    Document the real buyer journey, tools, channels, assets, data, and sales process.

  2. Step 2

    Diagnose

    Separate proven leaks, measurement gaps, and promising opportunities from guesses.

  3. Step 3

    Prioritise

    Rank actions by evidence, effort, speed, risk, and plausible commercial value.

  4. Step 4

    Execute or hand over

    Use the plan internally, hire me for a focused piece, or continue into the combined engagement.

Direct data access

The audit needs the full picture.

I need access to the accounts and data relevant to the work. No gatekeeping or waiting for filtered exports. That keeps the work focused on decisions and accurate results, while passwords and keys remain secure and outside the code.

Questions

What businesses ask before an audit.

What does a sales funnel consultant look for first?

The first pass looks for both revenue leaks and growth opportunities: where buyers stop moving, and which existing assets could earn more through a stronger offer, campaign, funnel, follow-up, or sales process.

Do I need new content or a new website?

Not automatically. The audit starts with what the business already owns: content, ads, email lists, offers, websites, sales materials, customer data, and team knowledge. New work is recommended only when it fills a specific gap.

Can you execute the recommendations?

Yes. The scope can cover strategy only, a specific campaign or funnel, or the combined engagement with execution and custom AI systems.

What access do you need?

Direct access to the accounts and data relevant to the scope, including performance, website, CRM, sales, and reporting sources. No gatekeeping or waiting for filtered exports. Passwords and keys remain secure and outside the code.

Request a quote

Request a quote.

Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Builds start at USD 1,500. Consulting starts at USD 50 an hour.

Workflows, automations, and code I build for clients are their company property, so I don't share them.

Quest log0 / 8 steps
03 Where does the data live?
04 What should start each run?
05 Which tools does your team use?
06 Any AI engine or platform you prefer?
Goes straight to Hazel. You get a reply by email.

Contact

Prefer email or LinkedIn?

Email me or send me a message on LinkedIn. I reply to every message.