Home · Go-to-market systems · System 03
This system builds the strategy, audiences, ads, landing pages, and tracking for Google, Facebook, Instagram, and X ads, then sends every lead into your CRM with the source, campaign, and ad it came from. From there, automatic follow-ups and the sales pipeline take over until you can see which ads became sales.
Scroll to run. Every crate is one task automated.
How the lead enters
How it works
These follow the same 8 steps I use for every build. A person approves the output before anything goes live.
Pick the result you want, such as leads, booked calls, or sales, and the offer or gate that gets people in, such as a form or a quiz.
Cold audiences by interest, remarketing to past site visitors, lookalikes built from your customer list, and warm leads already in your CRM.
AI drafts ad copy, images, video scripts, landing pages, and emails. A person approves every piece.
Google Tag Manager with the Google Ads tag, Meta Pixel, and X pixel, plus one naming rule for every UTM link.
The form saves the source, campaign, and ad from the link, so each lead arrives labeled.
A contact is created, tagged, added to a smart list and the pipeline, and the salesperson is alerted. Email, SMS, and DM follow-ups start on their own.
Nurture emails keep going. After each completed call, the lead moves to the next pipeline stage until it is won or lost.
Cost per lead, booked calls, and sales by campaign, matched back to the ads that brought them in.
Case studies
Example build
This is one example. Every company's setup is different.
One example of how this system can run: search, cold email, and ad visitors become one warm audience and two cold lookalike audiences, mapped step by step.
See the example ▸Tools and data
I use the tools you already pay for. These are common examples.
What you get
Your team gets the system written as a Claude skill: the steps, rules, templates, and checklists. They type a request in Claude, and it follows the same steps every time.
Ways to work together
I map the system for your business and hand over the plan and the Claude skill. Your team builds it. Consulting starts at USD 50 an hour.
I set up, connect, and test every part in your accounts, then hand it over with a guide. Builds start at USD 1,500.
Questions
Google Ads, Facebook and Instagram through Meta, and X. All of them send traffic through the same tracked links and Google Tag Manager setup.
A UTM is a tag added to a link that says where the click came from, such as the platform, campaign, and ad. The form saves it with the lead.
An audience the ad platform builds from people who look like your existing customers. It needs a list of customer emails or phone numbers to start.
Yes, when the form saves the UTM tags and the CRM records when a lead becomes a sale. Then sales can be matched back to the campaign and ad.
Yes. The strategy, templates, and rules come as a Claude skill, and the tracking and CRM automations stay set up in your accounts.
More systems
From keyword and AI-answer research to a content plan, briefs, published pages, and lead capture.
System 02Prospect lists, warmed-up sending, personal messages by email and DM, and every reply routed to your CRM.
System 04Search, ads, email, CRM, and accounting data joined in one dashboard, so you see which campaigns make money.
Request a quote
Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Builds start at USD 1,500. Consulting starts at USD 50 an hour.
Workflows, automations, and code I build for clients are their company property, so I don't share them.
Contact
Email me or send me a message on LinkedIn. I reply to every message.