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Cold outreach system

This system finds the right prospects, writes personal messages for email, LinkedIn, Instagram, and Facebook DMs, and sends every reply or form fill into your CRM with the channel and campaign it came from. Follow-ups, pipeline stages, and sales alerts run on their own.

Scroll to run. Every crate is one task automated.

How the lead enters

The lead comes in from outreach: cold email, LinkedIn, Instagram DMs, or Facebook DMs.

  1. Email or DM
  2. Tracked link
  3. Form or reply
  4. CRM pipeline
  5. Sales call

How it works

The 8 steps of the cold outreach system.

These follow the same 8 steps I use for every build. A person approves the output before anything goes live.

  1. 01

    Define the buyer and the offer

    Who to reach, what problem you solve for them, and the one action you want them to take.

  2. 02

    Build the list

    Find and verify contacts that match, and add the details needed to personalize each message.

  3. 03

    Set up safe sending

    Separate sending domains, SPF, DKIM, and DMARC (records that prove your email is real), inbox warm-up, and the sending tool connected.

  4. 04

    Write the sequences

    AI drafts personal emails and DM scripts for each channel. A person approves them before anything sends.

  5. 05

    Give every channel a tracked link

    Each channel and campaign gets its own UTM link (a link with source tags). When someone clicks or fills the form, you know where they came from.

  6. 06

    Connect the CRM

    Replies and form fills create a contact in GoHighLevel or HubSpot, tagged by source, added to a segment, a smart list, and the pipeline.

  7. 07

    Automate the follow-up

    Automatic email, SMS, and DM follow-ups. The salesperson gets an alert, and the pipeline stage updates after each call.

  8. 08

    Report by campaign

    Replies, booked calls, pipeline, and sales by channel and campaign, so you keep what works and stop what does not.

Example build

See one example, mapped.

This is one example. Every company's setup is different.

Example

Cold email outreach system

One example of how this system can run: a verified list, safe sending, tracked links, and every reply or click routed to the CRM or the warm audience, mapped step by step.

See the example ▸

Tools and data

What it connects to.

I use the tools you already pay for. These are common examples.

Apollo or LinkedIn Sales NavigatorInstantly, Smartlead, or LemlistGoogle Workspace or Microsoft 365GoHighLevel or HubSpotClaudeZapier or n8n

What you get

The outputs.

The whole system as a Claude skill

Your team gets the system written as a Claude skill: the steps, rules, templates, and checklists. They type a request in Claude, and it follows the same steps every time.

Ways to work together

Consulting or the full build.

Consulting

I map the system for your business and hand over the plan and the Claude skill. Your team builds it. Consulting starts at USD 50 an hour.

Full build

I set up, connect, and test every part in your accounts, then hand it over with a guide. Builds start at USD 1,500.

Questions

Common questions.

Is cold email allowed?

B2B cold email is allowed in many places if you follow the rules: a real sender, an honest subject line, and an easy way to opt out. Rules differ by region, such as CAN-SPAM in the US and GDPR in the EU and UK, so each campaign is set up for where your buyers are.

Will cold email hurt my main domain?

It should not. Sending goes through separate domains that are warmed up first, so your main domain and inbox stay protected.

Which channels can this cover?

Email, LinkedIn, Instagram DMs, and Facebook DMs. Each one gets its own tracked link so every lead lands in the same CRM with its source.

How do I know which campaign a lead came from?

Every link carries UTM tags for source and campaign. The form saves those tags, and the CRM stores them on the contact.

Can my team run it without you?

Yes. You get the full system as a Claude skill, plus the CRM automations already set up.

More systems

Other ways leads come in.

Request a quote

Request a quote.

Tell me the problem that eats your team's week. Answer the 8 steps below as best you can and skip the rest. I'll send you a plan for how I would fix it, with the tools you already use, and a price. Builds start at USD 1,500. Consulting starts at USD 50 an hour.

Workflows, automations, and code I build for clients are their company property, so I don't share them.

Quest log0 / 8 steps
03 Where does the data live?
04 What should start each run?
05 Which tools does your team use?
06 Any AI engine or platform you prefer?
Goes straight to Hazel. You get a reply by email.

Contact

Prefer email or LinkedIn?

Email me or send me a message on LinkedIn. I reply to every message.